Strong Objekt is increasing in popularity
Premiere on the BAU fair: for the first time VEBE presented the needle felt brand Strong, which they acquired a year ago.
VEBE, the needle felt subsidiary of the Condor Group took over the well-know, but fallen needle felt brand Strong from DLW about a year ago. Since then, the managing director Vincent Vermoere has been trying to revitalize the brand together with three former DLW employees. “So far we are satisfied. Strong still appears in many tenders, and because of that the distribution goes well.” said Vermoere. Exclusive efforts are made to support trade and craft partners of the Strong brand in the contract and project area.
Stephan Paterok VEBE’s technical marketer, who previously worked 28 years for DLW, reported at the BAU that there had been no complaints since the Strong brand was taken over by VEBE. All the technical characteristics of the products are continuously checked by the company.
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